What Is Ad Fraud? Types, Warning Signs and Detection
Learn how ad fraud differs from invalid or low-quality traffic, which warning signs matter, and how to build an evidence-led detection process.
Read the guide Evidence and diagnostics
Ad fraud detection resources
Practical guidance for teams that need to distinguish a warning sign from confirmed automation or a defensible conclusion about fraud.
Guides
From campaign symptom to reviewable evidence
Each guide addresses a separate search intent and links to the commercial audit where first-party measurement is required.
Ad Fraud Bot Detection: Signals, Limits and Response
Learn how ad fraud bot detection combines campaign, network, browser, behaviour and outcome signals, including the limits of IP and user-agent rules.
Read the guide